Advertising

Adverts are everywhere. A good advert uses the best words and the best images in the best place.  In the past, advertising agencies used TV, newspapers and magazines, buses, cinema, radio and posters. But advertisers are always looking for more imaginative ideas. Their most recent idea is called “ambient” advertising. This doesn’t use traditional methods. We now see adverts on taxis, on milk cartons ad in other strange places!

Companies will always look for new methods. Now there are adverts in space. In 2000, a Russian rocket went into space and orbited the Earth. And on the side of the rocket there was an advert for Pizza Hut!

Other companies don’t need to try so hard. Sports equipment companies have got some of the most popular designs in the world and people like to wear ”designer” symbols on expensive clothes, or in their hair.

music

Music is definitely important to me. Without music, my day is completely empty and boring. I wake up to music and I go to bed listening to music.  I listen to it all the time while I’m studying. My parents can’t understand how I can listen and concentrate at the same time. But research in America has shown that music actually helps students to study better!

I was also given an iPod player for my birthday. So now I can listen to music every time I want. In the past I bought CDs, but now most of my music is downloaded.

I listen to a lot of different types of music, like dance, pop etc. But most of the music I like is American hip-hop. When I listen to some songs, I remember both happy and sad times in the past. Music can be really powerful at times.